![Men's 501 jeans in a Levi's store in Herald Square in New York on Friday, July 24, 2015. The rise in athleisure wear has hurt the denim industry as women eschew skinny Men's 501 jeans in a Levi's store in Herald Square in New York on Friday, July 24, 2015. The rise in athleisure wear has hurt the denim industry as women eschew skinny](https://c8.alamy.com/comp/EYF61G/mens-501-jeans-in-a-levis-store-in-herald-square-in-new-york-on-friday-EYF61G.jpg)
Men's 501 jeans in a Levi's store in Herald Square in New York on Friday, July 24, 2015. The rise in athleisure wear has hurt the denim industry as women eschew skinny
![Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. Levi Strauss and Co. is Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. Levi Strauss and Co. is](https://l450v.alamy.com/450v/2et26b2/vintage-501-jeans-in-the-levi-strauss-and-cos-new-flagship-store-in-times-square-in-new-york-on-its-grand-opening-day-friday-november-16-2018-the-king-of-blue-jeans-levi-strauss-co-announced-plans-for-an-initial-public-offering-to-take-place-in-the-first-quarter-of-2019-which-would-value-the-company-a-5-billion-levis-recently-reported-it-fourth-consecutive-quarter-of-double-digit-growth-the-company-is-currently-privately-owned-by-the-descendants-of-levi-strauss-photo-by-richard-b-levine-2et26b2.jpg)
Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. Levi Strauss and Co. is
![A new Levi's clothing store on 34th Street in the Herald Square shopping district in New York Stock Photo - Alamy A new Levi's clothing store on 34th Street in the Herald Square shopping district in New York Stock Photo - Alamy](https://c8.alamy.com/comp/C6XN3N/a-new-levis-clothing-store-on-34th-street-in-the-herald-square-shopping-C6XN3N.jpg)
A new Levi's clothing store on 34th Street in the Herald Square shopping district in New York Stock Photo - Alamy
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