DAVE'S BOOK! - Dave Carroll | An award winning singer-songwriter, professional speaker, author and consumer advocate.
Social Media PR Disasters: "United Breaks Guitars" - Brandemix
United Breaks Guitars Song 2 - YouTube
United Breaks Guitars: The Power of One Voice in the Age of Social Media: Carroll, Dave: 9781401937942: Amazon.com: Books
Upside Technologies - In 2009, within five days of a YouTube song called “United Breaks Guitars” being released, United Airlines lost 10% of its market value, costing shareholders roughly $180 million dollars.
When United Airlines broke this guy's guitar and refused to reimburse him, he made a YouTube video that got so popular that it sank the UA stock by 10%. The airline finally
.jpg "Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle")
Experience: The Blog: United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle
Dave Carroll: Lessons from "United Breaks Guitars" - YouTube
Amazon.com: United Breaks Guitars: The Power of One Voice in the Age of Social Media eBook : Carroll, Dave: Kindle Store
An Innovative Complaint: United Breaks Guitars - InnovationManagement
NEW VIDEO: United Breaks Guitars 4? - Dave Carroll | An award winning singer-songwriter, professional speaker, author and consumer advocate.
Episode #13 - Dave Carroll from the United Breaks Guitars Stories
Dave Carroll broken guitar YouTube hit | Daily Telegraph
United faces the music - The San Diego Union-Tribune
United Breaks Guitars - Intelligent Dialogue | Intelligent Dialogue
PDF) "United Breaks Guitars": Examining <Corporate Responsibility> in Anti-Corporate Protest Music | Megan O'Byrne - Academia.edu
United Breaks Guitar - A Case Study on 'Online Reputation Management'
New Book United Breaks Guitars: The Power of One Voice in the Age of Social Media - video Dailymotion
United Breaks Guitars #3 - Bluegrass Today
Dynamic multi-actor engagement in networks: the case of United Breaks Guitars | Emerald Insight
United Breaks Guitars guy says airline shows 'lack of compassion' in wake of latest PR disaster | CBC Radio
United Breaks Guitars: The Power of One Voice in the Age of Social Media: Carroll, Dave: 9781401937942: Amazon.com: Books
How a music video changed customer service - Marketplace
United Breaks Guitars - Wikipedia
Important Lessons Learned After Reading UBG
United Breaks Guitars' Music Trilogy Now Complete With Debut of Song #3
